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The Idea of “Dumb” Retail Money Is out of Date, Says eToro’s Executive

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Thursday, 27/03/2025 | 13:43 GMT by Damian Chmiel

  • Elad Lavi, Executive Vice President of Corporate Development, reveals that 74% of the company’s users were profitable in 2024, fighting the stereotype that retail traders are “clueless.”
  • Moreover, retail investors play an increasingly significant role in global capital markets, managing 52% of global AUM.

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For years, retail investors have been brushed off as impulsive, emotional, or just plain clueless. The stereotype hit a fever pitch during the meme stock craze of 2021 when names like GameStop and AMC became symbols of chaotic, amateur trading.

But Elad Lavi, Executive Vice President of Corporate Development and Strategy at eToro, argues it’s time to ditch that tired narrative for good. Especially since retailers account for an increasingly larger piece of the global assets under management cake each year.

Retail Investors Are Busting the “Dumb Money” Myth in 2024

eToro has released an analysis challenging the notion that individual investors are prone to impulsive and emotionally driven trading decisions. The company’s findings suggest that retail investors are becoming increasingly sophisticated and are playing a growing role in global capital markets, fighting the “dumb money” myth.

According to eToro’s data, 74% of its users were profitable in 2024, with that figure rising to 80% for members of its premium “Club” tier. These results appear consistent with the platform’s 2023 performance, where 79% of users and 85% of Club members reported profits.

Elad Lavi, Executive Vice President of Corporate Development & Strategy at eToro

“Technology has leveled the playing field, and today’s retail investors have access to the tools and knowledge they need to succeed,” wrote Lavi on the company’s website. “Our platform shows that users are not just learning about investing, they are applying that knowledge to successfully meet their long-term financial goals.”

Not Just the U.S.

The importance of retail investors in global markets is growing. They accounted for 52% of global assets under management in 2021, a figure expected to rise to over 61% by 2030. Additionally, younger generations are entering the market earlier, with Gen Z investors starting at an average age of 19, compared to 32 for Gen X and 35 for Baby Boomers.

But it’s not just Americans jumping in. Europe, where retail participation has lagged, is catching up fast. In 2023, just 7% of E.U. adults had stock market exposure, and in the U.K., it was 20%. Yet experts at Oliver Wyman predict a boom: by 2028, Europe could see 22 million new brokerage accounts, boosting penetration from 6.8% to 11.7%.

Meanwhile, a massive generational shift is underway. Gen Z is investing at 19, far younger than Gen X (32) or Baby Boomers (35), fueled by a staggering $83.5 trillion wealth transfer expected over the next two decades, per UBS.

You may also like: Lights, Camera, Discrimination: Hollywood Bias Costs Women $567B in Lost Investments

What’s Hot in 2024?

The investment preferences of retail investors also evolved in 2024. On eToro’s platform, Nvidia displaced Tesla as the most widely held stock, while Advanced Micro Devices entered the top ten. This shift reflects a growing retail interest in artificial intelligence and semiconductor stocks.

“The rise of the retail investor is challenging old models of market behavior,” Lavi added. “Markets now reflect not just fundamentals, but also collective belief. Retail investors play an increasingly large part in that belief system.”

Beyond U.S. borders, eToro users are diversifying globally. Names like ASML Holding (semiconductors), LVMH (luxury goods), and Rolls-Royce (aerospace) dominate the top ten non-U.S. stocks, showing a sophisticated grasp of industries driving the future.

In crypto, eToro’s “HODLERs” stuck to their guns, with little change in the top ten assets despite altcoin buzz—proof of a steady, buy-and-hold mindset even through market dips.

A previous study by eToro also revealed, that as many as 69% of retail investors hold cash in their portfolios.

The Future Is Retail

As the global wealth transfer continues, with an estimated $83.5 trillion in assets expected to be passed to younger generations over the next two to two and a half decades, the influence of retail investors on market dynamics is likely to grow further.

“Understanding the behavior of retail investors is now vital to understanding how markets move,” Lavi concluded.

The retail investor of 2025 is connected, clued-in, and calling the shots. With their influence only set to grow, one thing’s certain: the “dumb money” label is officially dead. Welcome to a new era of investing—one where the little guy isn’t so little anymore.

For years, retail investors have been brushed off as impulsive, emotional, or just plain clueless. The stereotype hit a fever pitch during the meme stock craze of 2021 when names like GameStop and AMC became symbols of chaotic, amateur trading.

But Elad Lavi, Executive Vice President of Corporate Development and Strategy at eToro, argues it’s time to ditch that tired narrative for good. Especially since retailers account for an increasingly larger piece of the global assets under management cake each year.

Retail Investors Are Busting the “Dumb Money” Myth in 2024

eToro has released an analysis challenging the notion that individual investors are prone to impulsive and emotionally driven trading decisions. The company’s findings suggest that retail investors are becoming increasingly sophisticated and are playing a growing role in global capital markets, fighting the “dumb money” myth.

According to eToro’s data, 74% of its users were profitable in 2024, with that figure rising to 80% for members of its premium “Club” tier. These results appear consistent with the platform’s 2023 performance, where 79% of users and 85% of Club members reported profits.

Elad Lavi, Executive Vice President of Corporate Development & Strategy at eToro

“Technology has leveled the playing field, and today’s retail investors have access to the tools and knowledge they need to succeed,” wrote Lavi on the company’s website. “Our platform shows that users are not just learning about investing, they are applying that knowledge to successfully meet their long-term financial goals.”

Not Just the U.S.

The importance of retail investors in global markets is growing. They accounted for 52% of global assets under management in 2021, a figure expected to rise to over 61% by 2030. Additionally, younger generations are entering the market earlier, with Gen Z investors starting at an average age of 19, compared to 32 for Gen X and 35 for Baby Boomers.

But it’s not just Americans jumping in. Europe, where retail participation has lagged, is catching up fast. In 2023, just 7% of E.U. adults had stock market exposure, and in the U.K., it was 20%. Yet experts at Oliver Wyman predict a boom: by 2028, Europe could see 22 million new brokerage accounts, boosting penetration from 6.8% to 11.7%.

Meanwhile, a massive generational shift is underway. Gen Z is investing at 19, far younger than Gen X (32) or Baby Boomers (35), fueled by a staggering $83.5 trillion wealth transfer expected over the next two decades, per UBS.

You may also like: Lights, Camera, Discrimination: Hollywood Bias Costs Women $567B in Lost Investments

What’s Hot in 2024?

The investment preferences of retail investors also evolved in 2024. On eToro’s platform, Nvidia displaced Tesla as the most widely held stock, while Advanced Micro Devices entered the top ten. This shift reflects a growing retail interest in artificial intelligence and semiconductor stocks.

“The rise of the retail investor is challenging old models of market behavior,” Lavi added. “Markets now reflect not just fundamentals, but also collective belief. Retail investors play an increasingly large part in that belief system.”

Beyond U.S. borders, eToro users are diversifying globally. Names like ASML Holding (semiconductors), LVMH (luxury goods), and Rolls-Royce (aerospace) dominate the top ten non-U.S. stocks, showing a sophisticated grasp of industries driving the future.

In crypto, eToro’s “HODLERs” stuck to their guns, with little change in the top ten assets despite altcoin buzz—proof of a steady, buy-and-hold mindset even through market dips.

A previous study by eToro also revealed, that as many as 69% of retail investors hold cash in their portfolios.

The Future Is Retail

As the global wealth transfer continues, with an estimated $83.5 trillion in assets expected to be passed to younger generations over the next two to two and a half decades, the influence of retail investors on market dynamics is likely to grow further.

“Understanding the behavior of retail investors is now vital to understanding how markets move,” Lavi concluded.

The retail investor of 2025 is connected, clued-in, and calling the shots. With their influence only set to grow, one thing’s certain: the “dumb money” label is officially dead. Welcome to a new era of investing—one where the little guy isn’t so little anymore.

Damian Chmiel

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Damian’s adventure with financial markets began at the Cracow University of Economics, where he obtained his MA in finance and accounting. Starting from the retail trader perspective, he collaborated with brokerage houses and financial portals in Poland as an independent editor and content manager. His adventure with Finance Magnates began in 2016, where he is working as a business intelligence analyst.

  • 2356 Articles
  • 67 Followers

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    FMAS:25 is coming to Cape Town 🌍

    FMAS:25 is coming to Cape Town 🌍

    Africa’s Largest Trading Summit is Coming to Cape Town! 📈✨ Get ready for FMAS:25, Africa’s largest trading summit, taking place on May 29-30, 2025 in Cape Town! Connect with traders, investors, and leading global brands as they come together for two days of networking, insights, and exclusive opportunities. 🚀 Why Attend? ✅ Meet industry leaders and top trading experts ✅ Gain insights from expert speakers and panel discussions ✅ Explore the latest trends shaping the financial markets ✅ Network with like-minded professionals and brands 🔗 Secure your spot today! Register now: 👉 https://events.financemagnates.com/event/633313d8-3cf8-4e77-9639-36312d50b07e/regProcessStep1 📍 Location: Cape Town International Convention Centre (CTICC) 📅 Dates: May 29-30, 2025 Don’t miss out on Africa’s largest B2B & B2C fintech event! 🔔 Subscribe for more updates and stay tuned for an unforgettable experience. 📢 Follow Finance Magnates across our social media platforms: 🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events 👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents/ 📸 Instagram: https://www.instagram.com/fmevents_official/ 🐦 X: https://x.com/F_M_events #FMAS25 #financemagnates #capetown #fintech #investing #networking #trading #business #event #southafrica #freepass #exclusivebenefits

    Africa’s Largest Trading Summit is Coming to Cape Town! 📈✨ Get ready for FMAS:25, Africa’s largest trading summit, taking place on May 29-30, 2025 in Cape Town! Connect with traders, investors, and leading global brands as they come together for two days of networking, insights, and exclusive opportunities. 🚀 Why Attend? ✅ Meet industry leaders and top trading experts ✅ Gain insights from expert speakers and panel discussions ✅ Explore the latest trends shaping the financial markets ✅ Network with like-minded professionals and brands 🔗 Secure your spot today! Register now: 👉 https://events.financemagnates.com/event/633313d8-3cf8-4e77-9639-36312d50b07e/regProcessStep1 📍 Location: Cape Town International Convention Centre (CTICC) 📅 Dates: May 29-30, 2025 Don’t miss out on Africa’s largest B2B & B2C fintech event! 🔔 Subscribe for more updates and stay tuned for an unforgettable experience. 📢 Follow Finance Magnates across our social media platforms: 🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events 👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents/ 📸 Instagram: https://www.instagram.com/fmevents_official/ 🐦 X: https://x.com/F_M_events #FMAS25 #financemagnates #capetown #fintech #investing #networking #trading #business #event #southafrica #freepass #exclusivebenefits

    Africa’s Largest Trading Summit is Coming to Cape Town! 📈✨ Get ready for FMAS:25, Africa’s largest trading summit, taking place on May 29-30, 2025 in Cape Town! Connect with traders, investors, and leading global brands as they come together for two days of networking, insights, and exclusive opportunities. 🚀 Why Attend? ✅ Meet industry leaders and top trading experts ✅ Gain insights from expert speakers and panel discussions ✅ Explore the latest trends shaping the financial markets ✅ Network with like-minded professionals and brands 🔗 Secure your spot today! Register now: 👉 https://events.financemagnates.com/event/633313d8-3cf8-4e77-9639-36312d50b07e/regProcessStep1 📍 Location: Cape Town International Convention Centre (CTICC) 📅 Dates: May 29-30, 2025 Don’t miss out on Africa’s largest B2B & B2C fintech event! 🔔 Subscribe for more updates and stay tuned for an unforgettable experience. 📢 Follow Finance Magnates across our social media platforms: 🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events 👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents/ 📸 Instagram: https://www.instagram.com/fmevents_official/ 🐦 X: https://x.com/F_M_events #FMAS25 #financemagnates #capetown #fintech #investing #networking #trading #business #event #southafrica #freepass #exclusivebenefits

    Africa’s Largest Trading Summit is Coming to Cape Town! 📈✨ Get ready for FMAS:25, Africa’s largest trading summit, taking place on May 29-30, 2025 in Cape Town! Connect with traders, investors, and leading global brands as they come together for two days of networking, insights, and exclusive opportunities. 🚀 Why Attend? ✅ Meet industry leaders and top trading experts ✅ Gain insights from expert speakers and panel discussions ✅ Explore the latest trends shaping the financial markets ✅ Network with like-minded professionals and brands 🔗 Secure your spot today! Register now: 👉 https://events.financemagnates.com/event/633313d8-3cf8-4e77-9639-36312d50b07e/regProcessStep1 📍 Location: Cape Town International Convention Centre (CTICC) 📅 Dates: May 29-30, 2025 Don’t miss out on Africa’s largest B2B & B2C fintech event! 🔔 Subscribe for more updates and stay tuned for an unforgettable experience. 📢 Follow Finance Magnates across our social media platforms: 🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events 👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents/ 📸 Instagram: https://www.instagram.com/fmevents_official/ 🐦 X: https://x.com/F_M_events #FMAS25 #financemagnates #capetown #fintech #investing #networking #trading #business #event #southafrica #freepass #exclusivebenefits

    Africa’s Largest Trading Summit is Coming to Cape Town! 📈✨ Get ready for FMAS:25, Africa’s largest trading summit, taking place on May 29-30, 2025 in Cape Town! Connect with traders, investors, and leading global brands as they come together for two days of networking, insights, and exclusive opportunities. 🚀 Why Attend? ✅ Meet industry leaders and top trading experts ✅ Gain insights from expert speakers and panel discussions ✅ Explore the latest trends shaping the financial markets ✅ Network with like-minded professionals and brands 🔗 Secure your spot today! Register now: 👉 https://events.financemagnates.com/event/633313d8-3cf8-4e77-9639-36312d50b07e/regProcessStep1 📍 Location: Cape Town International Convention Centre (CTICC) 📅 Dates: May 29-30, 2025 Don’t miss out on Africa’s largest B2B & B2C fintech event! 🔔 Subscribe for more updates and stay tuned for an unforgettable experience. 📢 Follow Finance Magnates across our social media platforms: 🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events 👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents/ 📸 Instagram: https://www.instagram.com/fmevents_official/ 🐦 X: https://x.com/F_M_events #FMAS25 #financemagnates #capetown #fintech #investing #networking #trading #business #event #southafrica #freepass #exclusivebenefits

    Africa’s Largest Trading Summit is Coming to Cape Town! 📈✨ Get ready for FMAS:25, Africa’s largest trading summit, taking place on May 29-30, 2025 in Cape Town! Connect with traders, investors, and leading global brands as they come together for two days of networking, insights, and exclusive opportunities. 🚀 Why Attend? ✅ Meet industry leaders and top trading experts ✅ Gain insights from expert speakers and panel discussions ✅ Explore the latest trends shaping the financial markets ✅ Network with like-minded professionals and brands 🔗 Secure your spot today! Register now: 👉 https://events.financemagnates.com/event/633313d8-3cf8-4e77-9639-36312d50b07e/regProcessStep1 📍 Location: Cape Town International Convention Centre (CTICC) 📅 Dates: May 29-30, 2025 Don’t miss out on Africa’s largest B2B & B2C fintech event! 🔔 Subscribe for more updates and stay tuned for an unforgettable experience. 📢 Follow Finance Magnates across our social media platforms: 🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events 👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents/ 📸 Instagram: https://www.instagram.com/fmevents_official/ 🐦 X: https://x.com/F_M_events #FMAS25 #financemagnates #capetown #fintech #investing #networking #trading #business #event #southafrica #freepass #exclusivebenefits

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