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GameStop Buys Bitcoin to Respawn Its Relevance

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0 0 26 minutes read
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Wednesday, 26/03/2025 | 08:21 GMT by Louis Parks

  • GameStop will add Bitcoin to its balance sheet, mimicking Tesla’s crypto playbook.
  • The move sent GME stock up over 8% in after-hours trading.
  • Move is part of GameStop’s broader effort to stay relevant in a digital-first economy.

Gamestop

The last time there were lines at Gamestop, the launch of the Wii in 2006 (Dicoplio Family, CC).

The poster child of retail irrelevance, GameStop is betting on Bitcoin to level up its balance sheet—and maybe its entire brand.

Game Over for Blockbuster. Will GameStop Be Next?

Remember Blockbuster? Of course not—you stream now. Then there was Netflix’s DVD-by-mail era, which ended not with a bang but a quiet shipping label. These were the titans of yesterday, felled by tech and an inability to evolve. GameStop, long mocked as the next in line for the corporate graveyard, seems to have read the writing on the wall—and unlike its defunct cousins, it’s trying something different. Something digital. Something… decentralized.

An announcement regarding Bitcoin pic.twitter.com/gG8JRarIok

— GameStop (@gamestop) March 25, 2025

Yes, GameStop is buying Bitcoin.

— Michael Saylor⚡️Founder of Strategy (Fan Account) (@SaylorBuysBTC) March 25, 2025

Seemingly in endless crisis, the video game retailer announced that it will allocate a portion of its cash reserves into Bitcoin, effectively adopting the cryptocurrency as a treasury reserve asset. It’s a bold move, one more commonly seen in Silicon Valley boardrooms or on Elon Musk’s Twitter feed than in the aging shopping mall outposts of America. The company didn’t just talk crypto; it walked the walk. GameStop says it intends to hold Bitcoin long-term and may increase its position over time. The move puts it in the same league as Tesla and MicroStrategy—well, maybe the same gaming lobby.

Not Their First Rodeo

GameStop isn’t exactly new to market chaos. Its stock became the face of the meme stock frenzy in 2021, when retail traders from Reddit’s WallStreetBets launched it into the stratosphere as part of a short squeeze revolt against institutional investors. For many, that was the last time GameStop felt relevant—not for selling games, but for flipping the financial script.

So in a way, Bitcoin feels like a natural next chapter in GameStop’s evolution. If you can’t beat Wall Street at its own game, why not invent a new one on the blockchain ?

Besides, GameStop has been angling toward a broader tech transformation for a while. It previously dipped its toes into NFTs and hired e-commerce veterans from Amazon and Chewy. Now, by putting Bitcoin on its books, it’s trying to signal that it’s not just playing the game—it’s trying to change it.

A Holding Company with a Side Hustle?

Adding Bitcoin to a corporate balance sheet is no longer the fever dream it once was. Tesla did it. Square (now Block) did it. MicroStrategy did it so hard they’re basically a Bitcoin holding company with a side hustle in software.

But this isn’t without risk. Bitcoin is notoriously volatile, and critics argue that using it as a treasury reserve is about as stable as building a house on lava. Still, in a world where fiat currencies wobble under inflation and central bank acrobatics, digital assets are gaining favor with companies looking for alternative stores of value.

GameStop’s earnings were otherwise unremarkable. The company posted net sales of $1.79 billion, a 19% drop from the year before, and missed Wall Street expectations – you can find the filing here. So, yes—Bitcoin may also be serving as a distraction play. Or, more charitably, as a bold Hail Mary.

One Last Boss Fight for Gamestop?

For all the laughs, GameStop’s move is more than just meme fodder. It reflects a real strategy shift. The retailer is trying to survive in a world that doesn’t need disc-based video games—or disc-based anything. And while pivoting into crypto won’t fix its core challenges overnight, it does buy GameStop something it hasn’t had in a long time: attention.

What is a must have for a day of gaming?

— GameStopNFT (@GameStopNFT) September 18, 2023

The last post on Gamestop’s NFT Twitter (sorry, X), feed.

Investors cheered the move, but the long-term value will depend on what comes next. Will GameStop continue to invest in tech, streamline operations, and become a digital-first business? Or will this Bitcoin bet go the way of its NFT marketplace—buzzworthy at launch, but quickly forgotten?

Either way, GameStop’s not just sitting in the bargain bin waiting for clearance anymore. It’s rolling the dice, giving themselves a shake—and hoping to hold off the Game Over screen for as long as possible.

Visit our fintech section for more stories of technology, finance and mail order DVDs.

The poster child of retail irrelevance, GameStop is betting on Bitcoin to level up its balance sheet—and maybe its entire brand.

Game Over for Blockbuster. Will GameStop Be Next?

Remember Blockbuster? Of course not—you stream now. Then there was Netflix’s DVD-by-mail era, which ended not with a bang but a quiet shipping label. These were the titans of yesterday, felled by tech and an inability to evolve. GameStop, long mocked as the next in line for the corporate graveyard, seems to have read the writing on the wall—and unlike its defunct cousins, it’s trying something different. Something digital. Something… decentralized.

An announcement regarding Bitcoin pic.twitter.com/gG8JRarIok

— GameStop (@gamestop) March 25, 2025

Yes, GameStop is buying Bitcoin.

— Michael Saylor⚡️Founder of Strategy (Fan Account) (@SaylorBuysBTC) March 25, 2025

Seemingly in endless crisis, the video game retailer announced that it will allocate a portion of its cash reserves into Bitcoin, effectively adopting the cryptocurrency as a treasury reserve asset. It’s a bold move, one more commonly seen in Silicon Valley boardrooms or on Elon Musk’s Twitter feed than in the aging shopping mall outposts of America. The company didn’t just talk crypto; it walked the walk. GameStop says it intends to hold Bitcoin long-term and may increase its position over time. The move puts it in the same league as Tesla and MicroStrategy—well, maybe the same gaming lobby.

Not Their First Rodeo

GameStop isn’t exactly new to market chaos. Its stock became the face of the meme stock frenzy in 2021, when retail traders from Reddit’s WallStreetBets launched it into the stratosphere as part of a short squeeze revolt against institutional investors. For many, that was the last time GameStop felt relevant—not for selling games, but for flipping the financial script.

So in a way, Bitcoin feels like a natural next chapter in GameStop’s evolution. If you can’t beat Wall Street at its own game, why not invent a new one on the blockchain ?

Besides, GameStop has been angling toward a broader tech transformation for a while. It previously dipped its toes into NFTs and hired e-commerce veterans from Amazon and Chewy. Now, by putting Bitcoin on its books, it’s trying to signal that it’s not just playing the game—it’s trying to change it.

A Holding Company with a Side Hustle?

Adding Bitcoin to a corporate balance sheet is no longer the fever dream it once was. Tesla did it. Square (now Block) did it. MicroStrategy did it so hard they’re basically a Bitcoin holding company with a side hustle in software.

But this isn’t without risk. Bitcoin is notoriously volatile, and critics argue that using it as a treasury reserve is about as stable as building a house on lava. Still, in a world where fiat currencies wobble under inflation and central bank acrobatics, digital assets are gaining favor with companies looking for alternative stores of value.

GameStop’s earnings were otherwise unremarkable. The company posted net sales of $1.79 billion, a 19% drop from the year before, and missed Wall Street expectations – you can find the filing here. So, yes—Bitcoin may also be serving as a distraction play. Or, more charitably, as a bold Hail Mary.

One Last Boss Fight for Gamestop?

For all the laughs, GameStop’s move is more than just meme fodder. It reflects a real strategy shift. The retailer is trying to survive in a world that doesn’t need disc-based video games—or disc-based anything. And while pivoting into crypto won’t fix its core challenges overnight, it does buy GameStop something it hasn’t had in a long time: attention.

What is a must have for a day of gaming?

— GameStopNFT (@GameStopNFT) September 18, 2023

The last post on Gamestop’s NFT Twitter (sorry, X), feed.

Investors cheered the move, but the long-term value will depend on what comes next. Will GameStop continue to invest in tech, streamline operations, and become a digital-first business? Or will this Bitcoin bet go the way of its NFT marketplace—buzzworthy at launch, but quickly forgotten?

Either way, GameStop’s not just sitting in the bargain bin waiting for clearance anymore. It’s rolling the dice, giving themselves a shake—and hoping to hold off the Game Over screen for as long as possible.

Visit our fintech section for more stories of technology, finance and mail order DVDs.

Louis Parks

  • 337 Articles
  • 7 Followers

Louis Parks has lived and worked in and around the Middle East for much of his professional career. He writes about the meeting of the tech and finance worlds.

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    FMAS:25 is coming to Cape Town 🌍

    FMAS:25 is coming to Cape Town 🌍

    FMAS:25 is coming to Cape Town 🌍

    FMAS:25 is coming to Cape Town 🌍

    Africa’s Largest Trading Summit is Coming to Cape Town! 📈✨ Get ready for FMAS:25, Africa’s largest trading summit, taking place on May 29-30, 2025 in Cape Town! Connect with traders, investors, and leading global brands as they come together for two days of networking, insights, and exclusive opportunities. 🚀 Why Attend? ✅ Meet industry leaders and top trading experts ✅ Gain insights from expert speakers and panel discussions ✅ Explore the latest trends shaping the financial markets ✅ Network with like-minded professionals and brands 🔗 Secure your spot today! Register now: 👉 https://events.financemagnates.com/event/633313d8-3cf8-4e77-9639-36312d50b07e/regProcessStep1 📍 Location: Cape Town International Convention Centre (CTICC) 📅 Dates: May 29-30, 2025 Don’t miss out on Africa’s largest B2B & B2C fintech event! 🔔 Subscribe for more updates and stay tuned for an unforgettable experience. 📢 Follow Finance Magnates across our social media platforms: 🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events 👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents/ 📸 Instagram: https://www.instagram.com/fmevents_official/ 🐦 X: https://x.com/F_M_events #FMAS25 #financemagnates #capetown #fintech #investing #networking #trading #business #event #southafrica #freepass #exclusivebenefits

    Africa’s Largest Trading Summit is Coming to Cape Town! 📈✨ Get ready for FMAS:25, Africa’s largest trading summit, taking place on May 29-30, 2025 in Cape Town! Connect with traders, investors, and leading global brands as they come together for two days of networking, insights, and exclusive opportunities. 🚀 Why Attend? ✅ Meet industry leaders and top trading experts ✅ Gain insights from expert speakers and panel discussions ✅ Explore the latest trends shaping the financial markets ✅ Network with like-minded professionals and brands 🔗 Secure your spot today! Register now: 👉 https://events.financemagnates.com/event/633313d8-3cf8-4e77-9639-36312d50b07e/regProcessStep1 📍 Location: Cape Town International Convention Centre (CTICC) 📅 Dates: May 29-30, 2025 Don’t miss out on Africa’s largest B2B & B2C fintech event! 🔔 Subscribe for more updates and stay tuned for an unforgettable experience. 📢 Follow Finance Magnates across our social media platforms: 🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events 👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents/ 📸 Instagram: https://www.instagram.com/fmevents_official/ 🐦 X: https://x.com/F_M_events #FMAS25 #financemagnates #capetown #fintech #investing #networking #trading #business #event #southafrica #freepass #exclusivebenefits

    Africa’s Largest Trading Summit is Coming to Cape Town! 📈✨ Get ready for FMAS:25, Africa’s largest trading summit, taking place on May 29-30, 2025 in Cape Town! Connect with traders, investors, and leading global brands as they come together for two days of networking, insights, and exclusive opportunities. 🚀 Why Attend? ✅ Meet industry leaders and top trading experts ✅ Gain insights from expert speakers and panel discussions ✅ Explore the latest trends shaping the financial markets ✅ Network with like-minded professionals and brands 🔗 Secure your spot today! Register now: 👉 https://events.financemagnates.com/event/633313d8-3cf8-4e77-9639-36312d50b07e/regProcessStep1 📍 Location: Cape Town International Convention Centre (CTICC) 📅 Dates: May 29-30, 2025 Don’t miss out on Africa’s largest B2B & B2C fintech event! 🔔 Subscribe for more updates and stay tuned for an unforgettable experience. 📢 Follow Finance Magnates across our social media platforms: 🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events 👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents/ 📸 Instagram: https://www.instagram.com/fmevents_official/ 🐦 X: https://x.com/F_M_events #FMAS25 #financemagnates #capetown #fintech #investing #networking #trading #business #event #southafrica #freepass #exclusivebenefits

    Africa’s Largest Trading Summit is Coming to Cape Town! 📈✨ Get ready for FMAS:25, Africa’s largest trading summit, taking place on May 29-30, 2025 in Cape Town! Connect with traders, investors, and leading global brands as they come together for two days of networking, insights, and exclusive opportunities. 🚀 Why Attend? ✅ Meet industry leaders and top trading experts ✅ Gain insights from expert speakers and panel discussions ✅ Explore the latest trends shaping the financial markets ✅ Network with like-minded professionals and brands 🔗 Secure your spot today! Register now: 👉 https://events.financemagnates.com/event/633313d8-3cf8-4e77-9639-36312d50b07e/regProcessStep1 📍 Location: Cape Town International Convention Centre (CTICC) 📅 Dates: May 29-30, 2025 Don’t miss out on Africa’s largest B2B & B2C fintech event! 🔔 Subscribe for more updates and stay tuned for an unforgettable experience. 📢 Follow Finance Magnates across our social media platforms: 🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events 👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents/ 📸 Instagram: https://www.instagram.com/fmevents_official/ 🐦 X: https://x.com/F_M_events #FMAS25 #financemagnates #capetown #fintech #investing #networking #trading #business #event #southafrica #freepass #exclusivebenefits

    Africa’s Largest Trading Summit is Coming to Cape Town! 📈✨ Get ready for FMAS:25, Africa’s largest trading summit, taking place on May 29-30, 2025 in Cape Town! Connect with traders, investors, and leading global brands as they come together for two days of networking, insights, and exclusive opportunities. 🚀 Why Attend? ✅ Meet industry leaders and top trading experts ✅ Gain insights from expert speakers and panel discussions ✅ Explore the latest trends shaping the financial markets ✅ Network with like-minded professionals and brands 🔗 Secure your spot today! Register now: 👉 https://events.financemagnates.com/event/633313d8-3cf8-4e77-9639-36312d50b07e/regProcessStep1 📍 Location: Cape Town International Convention Centre (CTICC) 📅 Dates: May 29-30, 2025 Don’t miss out on Africa’s largest B2B & B2C fintech event! 🔔 Subscribe for more updates and stay tuned for an unforgettable experience. 📢 Follow Finance Magnates across our social media platforms: 🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events 👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents/ 📸 Instagram: https://www.instagram.com/fmevents_official/ 🐦 X: https://x.com/F_M_events #FMAS25 #financemagnates #capetown #fintech #investing #networking #trading #business #event #southafrica #freepass #exclusivebenefits

    Africa’s Largest Trading Summit is Coming to Cape Town! 📈✨ Get ready for FMAS:25, Africa’s largest trading summit, taking place on May 29-30, 2025 in Cape Town! Connect with traders, investors, and leading global brands as they come together for two days of networking, insights, and exclusive opportunities. 🚀 Why Attend? ✅ Meet industry leaders and top trading experts ✅ Gain insights from expert speakers and panel discussions ✅ Explore the latest trends shaping the financial markets ✅ Network with like-minded professionals and brands 🔗 Secure your spot today! Register now: 👉 https://events.financemagnates.com/event/633313d8-3cf8-4e77-9639-36312d50b07e/regProcessStep1 📍 Location: Cape Town International Convention Centre (CTICC) 📅 Dates: May 29-30, 2025 Don’t miss out on Africa’s largest B2B & B2C fintech event! 🔔 Subscribe for more updates and stay tuned for an unforgettable experience. 📢 Follow Finance Magnates across our social media platforms: 🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events 👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents/ 📸 Instagram: https://www.instagram.com/fmevents_official/ 🐦 X: https://x.com/F_M_events #FMAS25 #financemagnates #capetown #fintech #investing #networking #trading #business #event #southafrica #freepass #exclusivebenefits

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